Social marketing is an essential part of a recruitment marketing strategy as it enables you to reach a far wider audience than simply people actively hunting for jobs (who comprise only a quarter of task applicants).

Once you have actually mastered turning your task descriptions into fantastic social advertisements, the next step is figuring out how to get those ads in front of the best people - or targeting.

Targeting on task titles and market is, obviously, a really effective method to set up your ad campaign, however some incredible prospects are still to be discovered outside those boundaries. Targeting is an essential element of Talent Attraction. Here are 5 methods to use targeting to broaden your pool of quality candidates.

1. Use geofencing to reach more regional skill

When Kentucky Fried Chicken required to quickly staff up a freshly opened restaurant in the Netherlands, they set up a campaign that promoted within 5 kilometers of the new restaurant and hired 75 individuals and a General Restaurant Manager in just 4 weeks.

Geofencing, or setting a radius around an area where your ads will run, can also be utilized for industry events that are loaded with specialized candidates.

Facebook even provides the option for "people taking a trip in this area", helpful for these types of events that anticipate a lot of out-of-towners.

Google Adwords/ Search: Radius around a pin, 0.6 to 60 km
Facebook/ Instagram: Radius around a pin, ~ 1.6 - 80 km (In the US, radius minimum for work advertisements is 15 miles).
LinkedIn: Radius around a pin, 200 - 1000 m.

1. Borrow an audience
   
   If the candidates you're looking for influence any acquiring choices in a business, the heavy lifting about how to reach them has already been done by the suppliers and providers selling to them.
   
   Ask the hiring supervisor what technology or devices this role would be dealing with weekly, or head over to Capterra or G2 to discover which software business are advertising to the very same group of people you're trying to reach.
   
   For circumstances, market specific tools for banking or efficiency review software for supervisor level positions.
   
   Make a list of the business probably to be offering to your ideal candidate and run their website URLs through Similarweb and SpyFu (both have freemium choices) to see what keywords they are using to reach their audience.
   
   Also inspect what the "referring sites" can tell you about where your candidates are hanging out online.
   
   Google Adwords/ Search: akropolistravel.com Add associated URLs, keywords to produce Custom Segments.
   Facebook/ Instagram: Search business and keywords in "detailed targeting" area for tips to develop Interest-based Targeting.
   LinkedIn: Target to 1st degree connections of the suppliers and providers with Company Connections.
   
2. Highlight the best advantages
   
   Use interest-based targeting to talk to what matters most to each prospect. Include your generous vacation policy to individuals thinking about travel and outside leisure.
   
   Add a line about the business health care for those interested in mediation and fitness. Include a photo of the last company volunteer day for those thinking about neighborhood concerns and charity causes, or an image of the office pet dog for pet enthusiasts.
   
   Interest-based targeting allows you to flaunt some of the more distinct perks of your company that may not be a video game changer for everybody, however for a select group can make all the difference.
   
   Google Adwords/ Search: [smfsimple.com](https://www.smfsimple.com/ultimateportaldemo/index.php?action=profile